Petaling Jaya, Malaysia

The Cedar


[ Project Details ]

Year: 2019
Client: Tribeca Real Estate Asset Management
Location: Damansara Heights, Malaysia
Creative agency: Wordsearch SG

[ The Client Vision ]

Exclusive abodes by the edge

Ultra-luxe, low-density residences that are seemingly carved into an existing natural stone cliff. A captivating fusion of nature’s indulgent serenity and the city’s progressive pace.


Elevated lifestyle living

Imagine a tranquil world emerging from a natural landscape – Where nature and the city meet, where functionality brings joy, and where life is as simple or as elaborate as you choose. Introducing The Cedar, Damansara Heights. Life on your terms.

[ The Challenge ]

Opulence in nature's embrace

To skillfully play with the juxtaposition of natural elements paired with opulent materials such as precious stones while paying utmost attention to finishes, mood, and lighting. As both artificial and natural lighting were used, it was important to focus on the subtlest detail.

Grand entrance

Enlightened elegance

The Cedar's organic form twists to maximise views, improve natural light penetration and enhance privacy. A richly planted forest walk of cedar trees interspersed amongst a canopy of native, tropical and European flora.

Private onsen

[ The Team’s Process ]

Emotive cinematic mastery

Drawing inspiration from high-end projects around the region, we utilised enchanting cinematography, compelling narratives, and evocative musical scores to deliver the client’s vision: a deeply emotive video with lasting impact.

Function, elegance and harmony

Each residence at The Cedar has been carefully designed and generously proportioned, using only the finest materials and finishes.

Forest walk

The Cedar Promotional Video

Resort Villa